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What Is SEO In Digital Marketing?

What Is SEO in Digital Marketing
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The importance of SEO cannot be over-emphasized in today’s digital age. While Digital Marketing is promotion through the internet and electronic devices. In this article I’m going to show the roles of SEO in Digital Marketing, and why is it so important for business. I will also talk about examples of Search Engine Optimization, the types, benefits, and how effective is SEO. Before that, I must first address the question of what is SEO and what does it mean?

SEO(Search Engine Optimization) is the process of optimizing your website for search engines. It’s about making it easier for search engine crawlers to find and rank your content, so you can get more traffic from people looking for what you offer.

There are four main types of SEO: on-page, off-page, technical and social. On-page is about what you do on your own website to make it rank better in the search engines. Off-page is about getting other websites to link back to yours in order to improve your ranking with the search engine. Technical is all about site speed and how well your site can be crawled by Googlebot. Social media optimization has two components; how often people share links to your site on social media networks and how many followers or connections you have on those.

Examples of Types of SEO

Now that you have an understating of what is one SEO and the four different types let us look at some examples of each type. This will improve your understanding of search engine optimization concepts. Before we get to that I just want to list the key factors of SEO that most people talk about on a regular basis or the frequently asked questions on SEO. I will just give a brief explanation for each. Feel free to skip this section if you are already familiar with these concepts. If you are new to SEO I would strongly recommend that you read through and learn.


What are Keywords?

Keywords are phrases, topics, or ideas that define what a website or your overall content is about. Based on these keywords people ask questions to search engines and in turn search engines crawl websites will return results of pages with the most relevant keywords to match the query. For example, the keyword in this article is SEO(search engine optimization).

What is a backlink?

A backlink is a URL of your website that is found on another website domain pointing to the domain. For example, if has links to my website That is considered a backlink.

What is SERP?

SERP stands for Search Engine Results Page, it is a list of all web pages that are displayed by search engines when you search for anything. The list of websites returned for the query below is considered as SERP.

What is Domain Authority?

This is a measure of success in search results that a domain has when it comes to a topic or subject matter. With this metric search engines uses it as a level of trust or expertise.

What is Page Authority?

This is a value assigned to a webpage by a search engine. Pages with a higher value will appear high in search results than pages with low values.

What is Keyword Difficulty?

Keyword Difficulty usually abbreviated KD, is a metric that is assigned to keywords to show how difficult it will be to rank for those keywords. The higher the value the more difficult it is, and the lower the value the easier it is to rank high for the keyword.

What does organic traffic mean?

Organic traffic is traffic that comes to your website for free from search engines without you having to pay or do any promotions on social media.

What is Keyword Research?

Keyword research is the process of actively looking for words, topics, and content ideas that you can easily rank high in SERPs. It can also be called Keyword analysis.

At least now you have a basic idea of some of the basic terminology surrounding the topi. Next, let us look at the different types and examples of each.


On-page optimization take on the following activities:

  • Adding keywords to your content titles
  • Adding meta descriptions to your post
  • Content with evenly distributed keywords.
  • Internal linking within the same website
  • Produce original fresh content

Off-Page SEO

Off-page optimization take on the following:

  • Getting Backlinks through guest blogging.
  • Content distribution or marketing on forums.
  • Share documents with your brand and links to your website
Technical SEO

Technical focus is on the mechanical side or operational side of your website and how it affects being indexed and crawled. It is comprised of the following:

  • Creating sitemaps
  • Optimizing the speed of your website
  • Fixing broken links
  • Make sure you have a valid robots txt file.
  • Get rid of duplicate content
  • Join Google Search Console
Social Optimization
  • Sharing content on social media platforms
  • Getting clicks from your audience from social websites
  • Use your connections on social platforms to drive traffic to your site.

The Role of SEO In Digital Marketing

Now that we understand what SEO is all about. How does it fit in together with digital marketing? With good and proper SEO your page will always rank highest whenever a query that matches your keywords, or content ideas is entered into search engines. This makes your digital marketing efforts a whole lot easier.

With proper SEO you will get a lot of free traffic from search engines. This requires little maintenance once you start ranking for the relevant keywords. SO basically SEO is the engine that drives digital marketing. Whether it’s search engines like yahoo bing or google, they all crawl web pages in the same way. SEO also applies to Social Media Marketing. Youtube, Pinterest, and Twitter all use certain SEO metrics to return results for queries made by users. Each platform may have a different set of rules but the same concepts apply. With that in mind, the ability to perform all SEO practices is a very important skill in digital marketing. Many practitioners use checklists to make sure that they fulfill all that is required to rank high in SERPs.

What Can SEO Do For Your Business

Foster Trust In Consumers

Websites that often dominate the first page of search engines have a high page authority and domain authority. The more your company shows up in results the more customer will trust your services. In the next sections, we will also look at the factors that will affect your ranking despite fulfilling most of the SEO on your website.

Brand Awareness

The more you see something the more it sticks to your mind and you can easily associate with it. Good SEO will put you in front of customers very often and for free. This will increase awareness of what you do to new and prospective customers. The more they see your brand and your services the more they are likely to recommend others to you even though they may not be the ones in need of the service.

Increase Sales

The more organic traffic you get the more sales you are likely to make. I mean the whole point of marketing is to drive traffic towards a certain product or service that is being offered by a business. Digital Marketing has a global reach hence you can rank in different geographical locations or target different locations.

More Revenue

If we are to compare the above factors you will begin to realize that the end result is more revenue for businesses. If you run blogs as a business for example. You will get paid per thousand impressions. The more traffic to your blogs the more Money you will make. Also, you will get paid per click. This means if your visitors see ads that pick their interest and visit the site in the ads you will be compensated for referring that customer to that website.

Better Customer Experience

Technical SEO is there to improve how the website functions and to get indexed. Slow laggy websites result in poor customer satisfaction. A faster and more responsive website is more appealing and gives an overall good customer experience. SSL certificates will also keep customers information safe from attackers increasing the goodwill toward your brand. Social share buttons and mobile compatibility are also factors that SEO contributes toward customers being able to use any device of choice to interact with your brand. The use of social icons and other features like add to wish list will make your websites usable.


To conclude this article on what is SEO in digital marketing. I have answered the preceding question, listed the types of SEO, and explained how digital marketing is linter linked with SEO. Moreover, I also covered some of the frequently asked questions and terminology on the topic. Lastly, I covered the importance of SEO to businesses.

Thank you for reading this article. If you still have questions feel free to join our forum or sing and leave a comment below.

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