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Free Digital Marketing Tools:2022

Free Digital Marketing Tools
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Successful digital marketing requires the use of the best tools in order to succeed. Today we are going to discuss the best free digital marketing tools that are available to digital marketers in 2022. Digital marketing is different from traditional marketing, and in order to succeed businesses must incorporate many online marketing tools. As a result, these tools can be significantly expensive hence the need for free online marketing tools.

The tools used can be for email marketing, social media management, mobile marketing, content marketing


Canva Digital Marketing Tool

This is an online platform that is used for content creation. With Canva businesses can create videos and images for different social media platforms such as Instagram, Twitter, Meta, and Youtube. Content creators use Canva to make a variety of assets such as logos, banners, infographics, book covers, and mind maps.

The platform is free to use but they are limitations to what you can do on a free plan. With the free plan, you cannot access other assets. The plan is suitable for individual users. Canva has a Pro and Enterprise plan. The former can be used by 1-5 people and the latter takes on a minimum of 25 people.

Active Campaign

Active Campaign is an all-in-one business solutions marketing tool that is used by organizations to manage customers. It is used for email marketing, affiliate marketing, and CRM. Although it is not entirely free. The company has a 14-day trial, which will allow you to test the platform with 100 contacts. Furthermore, you can send 100 emails. A business trial can be granted by contacting their sales team. The business trial might be longer than the standard 14-day trial period.


GetResponse is an online platform featuring Email Marketing, a Landing page builder, webinars, and more. This free digital marketing tool is mainly used as an inbound marketing solution for individuals and organizations. If you want to get your business online then GetResponse is a suitable match. The digital marketing platform offers a diverse set of tools that can be personalized based on profession. These tools include sales funnels, pop-up forms, and autoresponders for online marketers. 

Entrepreneurs use Getresponse for its email marketing capabilities, website builder, and to run paid ads. Marketing managers make use of marketing automation, website tracking, and live and on-demand webinars features. Large companies use Getresponse to send transactional emails and offer dedicated support to their customers.

The GetResponse free forever package includes email marketing and a website builder, and a list of up to 500 contacts. In addition, you will also get free landing pages, sign-up, and contact forms. 


The most difficult thing for email marketers and digital marketers is to be able to track their sales and clicks. Clickmagick is one solution that will enable you to do that but it is not entirely free. The company offers a 14-day free trial which you can utilize. Link tracking enables businesses to understand how to better you can take all your clicks from your advertising campaigns

Here are several benefits which are derived from using Clickmagic. It only takes 5 minutes to set up tracking with ClickMagic. Other benefits include the following:

  • Easily track the entire sales funnel.
  • Cross-device tracking.
  • Advanced Geotargeting and mobile optimization.
  • Click Fraud Monitoring and Traffic Quality Analysis.
  • Import and Export your Data and Stats
  • Dynamic Affiliate Links

Google Keyword Planner

In your free digital marketing tools toolkit it is important to add a keyword planner. The keyword planner from Google was designed to help digital marketers to find keywords to use in their campaigns. The keyword planner allows you to search for new keywords around your business or topic that people are searching for. In addition to that, the tool will also give you an estimated search volume for each keyword.

How to use and access

How to access and add Keyword Planner to your free digital marketing tools kit.

To access the Google keyword planner you need to have an active Google ads account. Prior to a Google Adsense account. To use any platform that is under google you must have a Gmail account. This Gmail account is the one that you will use to register for Google Ads formerly called Adwords.

They are several key features of the Google keywords planner. Such great features include monthly search details, a three-month change, and year and year change. From the keywords selected you will also be able to see, Ad impression share and the competition.

Tube Buddy

In your content marketing strategy, you must have Tube Buddy as one of the free digital marketing tools. Tube Buddy is a Youtube growth and optimization tool. Everyone who uses the YouTube platform to disseminate information shares a common goal with the rest of us. We all strive to get more views, likes, and subscribers.

To get started with TubeBuddy you can get their free chrome extension, by CLICKING HERE. This Chrome extension is used by millions of creators and brands. Key features of TubeBuddy include advanced keyword research, A/B testing, high-quality graphics, and video effects.


Rytr is an AI writing assistant that helps you create high-quality content in just a few seconds. Using Rytr is effortless and very cheap. You can use the AI to generate unique original content for almost any vertical. It comprises 30+ use cases and templates to choose from to cover all your writing needs. In addition to that, you can also write over 30 languages to suit all of your global clients. 

The free plan allows you to generate 5000 characters, per month access to 30+ use cases, and write 30+ languages. Moreover, you will get access to 20+ tonnes, a built-in plagiarism checker, and access to the premium community.


Similar to GetResponse and Systeme he will buy the boarding one marketing platform. Which is used to improve customer engagement with your audience all from a single platform. Features include learning page builder email Marketing automation e-commerce pages web push notifications.

Aweber offers a free plan to help small businesses connect with their audience. The free plan lasts for 30 days but it can also be extended to 60 days. You can use the free plan to learn more about the power of Aweber, and its game-changing features.


Elementor is one of the world’s best-known web design software. It is very popular among web design professionals for building WordPress websites. It is also used to build landing pages and design elegant contact forms. The good thing about Elementor in your digital marketing tools kit is that it has a Free and Pro version.

Elementor’s free plan includes a template library, the ability to export or import templates, and a video lightbox. In addition to that, you also get the following features:

  • Box Shadow
  • Text Shadow
  • Background Overlay
  • Animations


In addition to our free digital marketing tools list, we must also mention Systeme. It is an all-in-one digital marketing tool for building an online business. The company offers valuable resources on its blog. Tutorials on how to make money from home, and how to create a sales funnel are good examples. Other topics that they teach include a beginner’s guide to email marketing and making money with affiliate marketing.

Systeme has a free forever plan which requires no credit card for you to create an account. The free package is packed with some of the most powerful tools and features. You can have up to 2000 contacts, send unlimited emails, and build three sales funnels each with 10 cell steps. As a result of having so many features. Systeme offers free 24/7 support via email. In addition to that, you can add one custom, and run your own affiliate program. E-commerce integrations include PayPal and Stripe.

However, there are limitations to using the free plan. These limitations include only being able to create one workflow. Having one email campaign, one-click upsells and a single A/B test, one coupon code, and one automated workflow. 


Grammarly is one of the best free online writing assistance. The free plan, helps you write mistake-free emails social media posts, and reports. Because of Grammarly’s intuitive AI, it gives details on your sentences as you write. As a result, you will spot and fix misspelled words, imperfect grammar, and punctuation mistakes immediately during writing.


WordPress is the world’s most popular content management system that allows you to watch the build websites. In addition to that, you can also create landing pages, and lead capture forms. WordPress is mainly used by companies as their main website. The content management system is also very popular among bloggers and the biggest advantage is that it is free.

When it comes to WordPress you can also go for a managed WordPress solution. Companies such as Namecheap, and Bluehost offer this solution. Another alternative is to manage a managed WordPress in a self-hosted platform WordPress. This can be achieved by installing WordPress on a virtual private server. Contabo is one of the companies that provide the best virtual private servers on the market.


Just like Active Campaign and GetResponse, HubSpot is also an all-in-one business automation platform or tool that is for free. It offers a combination of free CRM tools marketing tools, sales tools service tools contact management tools. and operations tools for small businesses.

Free marketing tools include firstly, forms secondly, email marketing, and third customer management. Subsequently, you are also going to get landing pages and a shared inbox. The free sales automation tools include basic chatbots, team email, customizable quotes, and email scheduling.

Hubspot Free CMS Tools?

  • Drag and drop editor
  • Mobile Optimization
  • Blog
  • Standard SSL
  • Website pages


Blogger is Google’s free blogging platform which is very useful for small organizations. Unlike WordPress, it is only hosted by Google and cannot be self-hosted. Blogger can be used as part of your content marketing strategy as a tool to you write articles about your product and services.

Before you can use blogger you need a Gmail account which you can register for free.

Vista Create

In addition to marketing to platforms, it is very important that you have more than one design tool. Vista create is one of those tools that you can use simultaneously with apps like Canva. It offers several free features which you can use to create amazing visuals for your business. Recently, just as their close competitors it contains a lot of feature templates for Instagram, Twitter, Pinterest, Facebook, and YouTube. You can also use this to VistaCreate to generate videos of different kinds.

The image background remover tool is a feature that you have to pay for, but it is free in Vista Create. This is why it is important to have both free digital marketing tools in your toolkit.

Google Search Console

This is a very important service that is offered by Google. It helps you monitor maintain and troubleshoot your website’s presence in Google Search results. More importantly with the Google Search Console, you’ll be able to detect if there are any errors that might affect your website’s indexing in search engines.

The most important thing about using this feature is that it allows you to see your website from Google’s perspective. This will give you the opportunity to edit and make changes that are necessary for your website to perform much better in search results.

Google Trends As a Digital Marketing Tool

Google translation of the free service from Google which is the which offers very important insights into what is currently being searched for by users across the globe. It gives you insights into new products or services that you might want to start promoting and show you the demand over time of that particular product or service.

 The market research data that you get from Google Trends will help you make an informed marketing decision. This will prevent you from losing money from promoting products or services which do not have high demand.


If your business is using an influencer marketing strategy. Followerwonk is a very important tool for you to have. It allows you to see rankings on social media platforms such as Twitter. The data you can get is on influencer followers and locations, and compare stats on engagements. Businesses use follower wonk as a bench marketing tool. Firstly you must find Twitter bios in your niche, Secondly, you must analyze followers and relationships. And finally, you must optimize your Twitter profile to match your competitor’s results.

Meanwhile, we also need to consider the features we can access on the free package of Followerwonk. Earlier on you must first consider firstly the features under FIND, secondly features under Analyse, thirdly Optimize, and last Access details.

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