Digital Marketing is a broad term for promoting products or services using digital technologies to reach a target audience. We have looked at how you can earn money through digital marketing, in this article we are going to focus on digital marketing methods or digital marketing strategies. These techniques are considered examples of digital marketing, digital marketing strategies for a brand, types of digital marketing, and how to create a digital marketing strategy.
Digital marketing is the process of promoting a company or product through the use of digital channels with internet access. Digital marketing is an umbrella term that includes social media marketing, paid advertising online, email marketing, affiliate marketing, and more.
Types of Digital Marketing Methods:
- Search Engine Optimization
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Influencer Marketing
- Paid Advertising
- Social Media Marketing
- Mobile Marketing
Search Engine Optimization
A number of strategies and tactics are used in SEO to help a business rank high in search engine results. Research studies by the likes of Google have found that words/phrases relevant to your business can be highly impactful for improving ranking. According to webfx.com, “less than 10% of searchers advance to the second page of search results on google.” Hence it is SEO is a very important digital marketing method to help your business rank highest on the first pages of search engines. So how do you rank higher in search engines?
There are 3 types of Search Engine Optimization that can be done to influence search engines, these are On-page SEO, Off-page SEO, and Technical SEO. Firstly On-page SEO, keywords are used to make the website relevant to search queries. Websites with keywords that match the most searched terms will be ranked high, and as a consequence, they will get more traffic. Secondly, Off-page SEO includes actions taken off your website to improve the rankings. Actions like getting more backlinks, and brand building are good examples. Then thirdly, Technical SEO is when we use techniques like adding meta tags and building an XML sitemap to help search engine bots to crawl pages on your websites.
The list of search engines which companies employ SEO as a method of digital marketing is as follows:
- DUCK DUCK Go
- and Ask.com.
Email is one of the most used communication tools globally. To become a member of any if not all major platforms on the internet and email is mandatory. Everyone on the internet has an email that they use to communicate or register for services hence why it is regarded as one of the most effective methods of digital marketing. Organizations often offer freebies to entice potential customers to join their email list and then later send promotional materials to increase conversions.
The biggest advantage here is business has control over the audience as opposed to followers and view on social media platforms which is subject to changes in the algorithms. Free and paid email marketing tools an used to build an email list and send highly effective communications. The following is a list of the best and highly recommended email marketing tools on the market:
- Active Campaign
- and Snovio
Email marketing allows you to build strong relations with your customers, in addition to that, it is fairly cheap to use in comparison to paid advertising. However, often customers do not open emails, especially promotional ones and, over time it is not sustainable customers may end up unsubscribing to the email list. To avoid this, brands must combine email marketing with other digital marketing strategies to make it more sustainable.
Digital marketing methods such as affiliate marketing must be looked at from two angles. Firstly, as a way of making money through commissions, and secondly as a strategy to put the product on the marketing. In this article, I will discuss the latter as I explain the former in another article, How To Earn Money with Digital Marketing.
Let us say for instance, you have launched your new ebook, but you don’t know anyone that would like to buy it, furthermore, you can not afford to run a paid advertising campaign. You have two options you can either put the book in the shopping window of book stores and online marketplaces and hope for the best or you can give the book to an affiliate marketer to sell in exchange for a piece of the pie for every sale. That is essentially what clever people do. Affiliate marketers have huge email lists of potential customers, and the probability that you will make a lot of money without spending much on marketing is very high in this scenario.
Here is a list of websites where you can place your products for affiliate marketers to sell on your behalf.
- Share A Sale
- Impact Radius
- and Systeme.
The biggest advantage is that you leverage the thousands of people in sales and you also get customers that you would other not have been able to acquire on your own. However, in some circumstances, you have to manage the affiliate and distribute commissions on time.
Content marketing is a form of marketing that focuses primarily on tips and information to help people find answers to their questions. This helps you establish a good rapport with your audience and could also be used to attract new leads.
Customers that are eager to solve a problem addressed by your product, will not only know “what” but also “how” your product makes a difference. Moreover, content marketing is a strategy that can be applied for free. With this strategy, companies and individuals take on the role of educating their customers. In order to do this, there are video guides and blogs with FAQs that address any questions customers might have. In addition to the applications mentioned the following can also be done to supplement content marketing:
- and Infographics.
The benefits of content marketing are as follows firstly, It can be integrated with other digital marketing methods such as social media marketing, secondly, as mentioned earlier it cost nothing to create how-to videos or instructional manuals explaining your products, and thirdly, anyone who asks further questions is a potential lead, and lastly, it can be delivered through various channels. However, there are also cons associated with content marketing such as high competition when it comes to ranking for keywords in search engines.
An influencer marketing strategy or method, in digital marketing, is similar to affiliate marketing. In this method, companies leverage the popularity of a subject market expert on social media and you pay them to promote your product. The big difference here is with affiliate marketing it is strictly on a commission basis, whereas influencers can be paid both. Firstly, for sponsoring the product, and secondly, getting a commission from any sales that might arise from their unique link.
In the 21st century, most social media influencers are worshipped by their followers and their word is king. Tweets from Elon Musk have caused share prices to rise and fall for various companies and cryptocurrencies. Companies have realized this power and see influencers as a lucrative alternative to rational advertising. Pay the popular kid in class to do something and the rest will follow. That is essentially what is happening on most social media platforms. Influencers recommend the products their followers buy.
Cons of digital marketing method
The biggest drawbacks of influencer marketing are as follows:
- Influencers are independent and may choose to promote competitors’ products as well as yours.
- The negative image of influencers can also be associated with your brand.
- Results are difficult to measure, as a result, its deemed as less effective.
Pros of digital marketing method
However significant advantages can be noted from this type of digital marketing method and these include the following:
- It is good for brand awareness
- Results in high conversions when promoted by subject matter experts.
- Companies do not have to create content around the product.
Pay-per-click is by far the fastest way to get visitors to your website and create brand awareness on the internet. You can pay for display ads on other people’s websites whereby you will only pay per the number of views to your ads. Unlike Content Marketing, where the one with the most relavent keywords and authority ranks highest in search results. Search Engine Marketing will result in your content being displayed first every time the keywords of your ads are searched for by customers. The first place goes to the highest bidder.
The advantages of Search Engine Marketing are as follows:
- It is very quick in ranking on search results.
- Traffic is gauranteed.
However, the cons of this method include the following:
- It is very expensive.
- Clicks from bots will result in a loss of revenue.
The most popular platforms for paid advertising are.
- Microsoft Ads
As a digital marketing strategy is solely focused on reaching the customers on their mobile devices. Cellphones are ubiquitous in the 21st century and those with mobile phones have the buying power. A study by Google showed that in 2019 mobile queries had grown by over 60%. Mobile marketing is essential for brands that are targeting a young audience and middle-aged parents. This call for a great shift to mobile-friendly websites and digital resources. Brands must familiarize themselves with how in-app, purchases work on mobile, push notifications, SMS, and MMS. Mobile Marketing as one of many digital marketing methods has significant advantages which are as follows:
- People spend more time on mobile devices than any other.
- You can easily target by OS android or IOS in advertising campaigns.
- Push Notifications and SMS are relatively cheaper.
- High delivery rates.
Social Media Marketing
When it comes to digital marketing, social media platforms play a very important role. They can be used to reach out to new customers or create a profile for your product on any platform and advertise your posts with the right content. Make your social channels a piece of your strategy-promoting procedure. Conclude your marketing creation, the arrangement, and the channels you would circulate your thoughts. This showcasing method expects you to make a schedule wherein you can check the days for posting on a specific channel and the days for posting on the other. Since web-based entertainment is an intuitive stage, you should likewise answer your clients as well as distribute excellent content. Genuine discussions assist with acquiring trust, and further developing brand reliability.
Furthermore, you can also integrate SMM(Social Media Marketing) with pay-per-click advertising when running ads on various social media platforms. Giveaways are one of the biggest strategies that can be easily incorporated with SMM. Giveaways promote engagement and will result in significant growth in your social media accounts allowing your brand to grow. The best social media platforms for brands are as follows:
In addition to the above, each platform has its suitors when it comes to brands. Several advantages can be noted in favor of SMM. Firstly, it is free to create a social media account, secondly with great content and a good SMM strategy you can grow overnight. And thirdly mentions of your brand will result in free traffic towards you. However, negative comments may discourage other people from following your social media activities. Another significant disadvantage of social media is that there is a lot of fake news and misinformation which can impact brands negatively.
In conclusion, this article describes 8 digital marketing methods that were discussed to give insight to brands on how they can grow their business and boost revenues. Furthermore, the methods are Email, SMM, Paid Advertising, and Social Media to mention a few. As a result of these strategies, most businesses find success.