If you didn’t know over 90% of organic traffic is obtained by websites that show up on the first page of search results. On-page SEO is one of those techniques that will help position your website to rank on the first page of Google. So what is on-page SEO, what are the activities and why is it so important? I will answer those questions for you and help you understand the 9 on-page SEO techniques that you can implement to boost traffic to your website.
On-page SEO refers to optimization that is done on web pages to improve their rankings on search engines. It must be applied to compliment off-page SEO and technical SEO as part of your digital marketing strategy. On-page optimization techniques involve making changes to a page’s content, keywords used, and header tags. The difference between off-page SEO and on-page SEO is that it is more hands-on, with everything that is on the website. Let’s look at the importance of on-page optimization and after that, we will discuss the nine different on-page techniques.
The importance of On-Page SEO
According to searchenginejournal.com, 67.94% of traffic on google goes to the top five pages. The next five pages account for only 3.37%. This simple information tells you a lot about the importance of on-page or onsite optimization. The goal of any business is to get make money. If you want to make money online then you need a lot of traffic to your website. This means your goal must be to get into the top 5 pages of search results.
Second, The higher your page ranks the more domain authority and brand awareness your business will get which is very important. An increase in traffic also results in an increase in customer engagement. This subsequently feeds into high conversions and customer loyalty. In order to achieve these results, there are techniques that should be implemented. Next, let us look at the nine ways you can implement on-site or on-page SEO techniques.
On-Page SEO Techniques
- Page Titles Optimization
- URL optimization
- Internal linking
- External links
- Meta descriptions
- Website Speed
- Mobile Compatibility
- Content Audit
- Responsive Design
1. Page Titles
If you are using WordPress this is very easy to implement. Make sure that each and every one of your pages has a unique title. Normally in WordPress when you click add new page you have to enter the title at the top shown in the image below. You simply have to type in a unique title for the page where it says Add Title in the image below.
Let’s say for example the title you enter above is Page Title. The HTML equivalent of using WordPress to setup word titles is as follows:
<head> <title>Page Title</title></head>
This is how web crawlers will read the page and it is very important for SEO to distinguish your pages from one another. Another important thing to note is that when you add a title tag it will also show up on your tab. You can see this in the image below which is a screenshot of one of our articles. It clearly shows the page title also showing up in the tab of the browser. In addition to that next to the page title, there is also going to be your brand name. In this case, Digital Freshman appears next to the page title.
A little bit of copywriting skills must also be incorporated when coming up with your page titles. The more compelling the title the more clicks you will get. Bear in mind the title must reflect the keywords you are trying to rank for. Moreover, the length of the title must not be more than 50-60 characters as best practice.
2. Website Speed
A slow and leggy website is usually not ideal. It often leads to poor user experience and will affect your rankings. Each website must live up to the threshold which is displayed in google core web vitals. A good tool to use to check these thresholds is the google page insights. The results below are for this website Digital Freshman and as you can see the performance is well optimized.
So how can you improve your website speed to achieve the same results? The easy and free way to improve your website speed is by using Ezoic Leap. One of the biggest advantages is you get to improve sight speed and you can get revenue from ads if you want to run ads on your website.
Ezoic improves your website performance through the following:
- Enabling Browser caching
- Lazy loading images
- Minifying resources(HTML, JS and CSS)
- Loading JS deferred
- Optimizing the database
- Loading CSS asynchronously
- Combining files
- Proving your website is a free CDN (Content Delivery Network)
The good thing about joining Ezoic is that you don’t need any technical knowledge to optimize your website. Another major benefit is that you can use all these resources for free. Click on the button below and get started with Ezoic Leap.
3. Image Optimization
Images are one of the biggest culprits when it comes to website performance. Although it must be said that visuals are important to give meaning to your articles you must make sure they are optimized. One way of doing this is to use alt text in all your images. Alt text helps search engines understand what the image is about.
The second way to help performance is to compress your images before uploading them to your website. One of the best tools we use is tinyPNG website. Finally, you can also rely on Ezoic to help when your images are loading as mentioned in the previous point.
Important factors to consider when working with images are as follows:
- Use SEO-friendly alt tags
- Rename your images to something meaningful and relevant to the article.
- Use the right dimensions and file size. The smaller the file size the better.
- Make sure your images are mobile-friendly.
4. URL Optimization
The appearance of the URL which identifies different pieces of content on your website is a very important factor. It can potentially impact your click-through rates. When optimizing the URLs you must consider the following aspects
It is important that you clearly name your URLs after the titles of your pages or your content. A good example is having URLs like https://digitalfreshman.com/what-is-seo-in-digital-marketing/ in comparison to https://digitalfreshman.com/?tap_a=6182-5778c2&tap_s=2604974-db3a45. The former is much better and tells search engines what exactly the page is about.
When it comes to length, shorter URLs tend to have higher click-through rates than longer URLs. This has been backed up in various studies. However, in your attempt to make your URLs shorter do not compromise the description so that they don’t lose meaning.
5. Internal Linking
This is a very important strategy that shows web crawlers your pages are not isolated instead there is a relation with other pages on your website. The interlinking of your pages increases the credibility of each page which ultimately improves SERPs.
It is highly recommended and best practice that pages link to one another on your website. Internal URLs must be placed in the 100 words of your article. There is a consensus among SEO professionals that web crawlers largely look at the first 100 words of an article. This first portion of your articles or web pages will tell google all they need to know about the rest of the content.
6. Mobile Friendliness
Mobile devices have become ubiquitous being a necessity than a luxury to navigate the day-to-day activities of the 21st century. That being said websites that are not compatible with mobile devices do not do very well in ranking and tend to miss-out on a lot off traffic.
There are several simple and free ways to check if your website is mobile-friendly. The first place you might want to start with is the google developers console in your chrome browser. This will show you the appearance of your website using different types of screens. The next and better tool is the google search console. Search Console will show you all the errors associated with your website. This allows you to see exactly what you need to fix in order to improve your site’s mobile compatibility.
7. Meta Descriptions
These meat descriptions are critical component of on-page SEO. They provide descriptions of what the page is all about. The meta description is nested in the header tags of your website. You must carefully consider what you include in this portion of your website. Web crawlers defnitely look at this in formation as they go over the pages on your website.
Although meta descriptions may not be directly involved in the metrics that are used to rank your website. It is important to under that readers definitely click through your website if they understand what the content will meet their needs. Hence a good meta description improves the click-through rate.
Geotagging for local search is one way to boost your rankings. Proving information such as your address and making sure your website by customers near you is one way to boost traffic. You might also want to link to other local businesses just to boost your credibility within a certain geographical location.
One way of this is by integrating maps in your websites which make it much much easier for customers to find you.
9. Responsive Design
As mentioned earlier the importance of website speed and mobile compatibility is very important. This is because there are a lot of different devices on the market with different hardware screen dimensions. A responsive website design will ensure that all the important aspects and information of your website will be displayed in an optimal way despite the screen size.
A responsive design improves customer design and the overall customer journey. This will promote return purchases and referrals due to the goodwill. A sight that is easy to navigate fosters high conversion rates. Web designers must take considerable care to ensure that they build such great websites.
In closing, I have talked about the nine on-page SEO techniques that will improve rankings and user experience to a greater extent. Some of the techniques and factors mentioned include meta description, site speed, mobile compatibility, URL optimization, and page titles. Although the aforementioned list is not exhaustive they are many other techniques that can be used to perform on-site optimization.
However, it is very important o understand that On-page that on-Page SEO is merely one factor in SEO and it must be used in conjunction with other SEO strategies, such as technical and off-page SEO.